Tag: social media

Ask Why

The other day, we were planning for a client’s social media involvement in the new year. It’s a client that’s been on Facebook and a bit on Twitter, but we weren’t sure they were achieving much reach or engagement, so I insisted we take a step back and ask the big questions. Why? Or, more concisely: what is this client… Read more →

We’ve Been Betrayed by Social Media

I’ve been thinking about this a lot and I’m convinced: we have been betrayed by social media. People post about their “wonderful” spouses with whom they are so divinely in love. They post about their BFFs and their magnificent parties and their incredible kiddos and their great workplaces. What they don’t post about, none of us, is their awful husbands… Read more →

Social Media Strategy

I don’t care what people say: what you put on your Facebook, Twitter, Instagram or other social page does impact your career and others around you. The topic of conversation this week, among clients and in personal conversations, has been about how much to put out there, and how much to keep quiet. Blogging or posting or tagging in personal… Read more →