Tag: business development

Should I Stop Caring?

When I created my business messaging and public relations business in 2007, I was a single mother with three young children, the economy was in a tailspin, and I believed scrappy hard work would allow me to prevail. It did. I used my writing and communication skills to empower businesses and nonprofits to tell their story, to reach more customers,… Read more →

On a Mission

I do a lot of planning for my PR clients, and at the top of the many-page PR Plan is the company’s mission statement. It’s the first thing we look at because it should be the bright light in the fog, the north star in the dark night. Not every business looks at a mission statement this way. Frankly, I… Read more →