Tag: Ari Weinzweig

Happy at Work

Yesterday I had the delight to tour behind the scenes at Zingerman’s Bakehouse, Creamery and Coffee Co. with my daughter and two of her friends as they prepare for their 5th grade exhibition, on food around the world. I’m no stranger to the Zingerman’s way of doing things – I’ve read Ari Weinzweig’s books and I’ve been lucky to learn… Read more →

On a Mission

I do a lot of planning for my PR clients, and at the top of the many-page PR Plan is the company’s mission statement. It’s the first thing we look at because it should be the bright light in the fog, the north star in the dark night. Not every business looks at a mission statement this way. Frankly, I… Read more →