Category: Marketing

Sharing Stories

“If you just focus on the product, people will tune out. You have to share stories.” ~ David Hendrickson, founder of apparel company Hendrick & Co., who kicked off his brand-building with a heart-tugging tale about his sick puppy William (from Inc. Magazine, February 2015) Think about it. The only way to pull people in, is through story. A compelling… Read more →

The Last Workshop

Tonight is the last time my fall 2014 writers workshop will gather to share words, offer feedback and encouragement, and feel a part of something meaningful and focused. I have a surprise for each lovely participant as a tantalizing farewell in the hope that they will keep writing and spice it up. This year I’ve spent a lot of time… Read more →