Marketing

Take Lynne Golodner's 21-day Blogging Challenge this April!

Sharing Stories

“If you just focus on the product, people will tune out. You have to share stories.” ~ David Hendrickson, founder of apparel company Hendrick & Co., who kicked off his brand-building with a heart-tugging tale about his sick puppy William (from Inc. Magazine, February 2015) Think about it. The only way to pull people in, is through story. A compelling… Read more →

Register for the winter 2015 writers workshop at http://www.yourppl.com/events/writers-workshops-winter-2015/

The Last Workshop

Tonight is the last time my fall 2014 writers workshop will gather to share words, offer feedback and encouragement, and feel a part of something meaningful and focused. I have a surprise for each lovely participant as a tantalizing farewell in the hope that they will keep writing and spice it up. This year I’ve spent a lot of time… Read more →

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Fine Print

The credit card charge was higher than I had expected, and so I called the company to find out what was up. “Oh, it’s in the contract you signed,” the phone representative said. Really? I saw $29.95 every three months, not $38.95 every month. “It’s in the fine print of the contract that you signed when you clicked ‘agree,’” he said… Read more →