Category Archives: Marketing

Saving Articles a.k.a. Steam on the Water

When I travel, I catch up on my magazines. I set out with a stack of tucked-away titles carefully pocketed in my carry-on, and I grab a coffee or a raw juice in the airport, settle into my airplane aisle … Continue reading »

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What It Means to be in the Relationship Business

I expect honesty. I expect goodness. I expect people to be kind and thoughtful and have good intentions. I assume the world is a good place and people are good at their core. And even when they behave badly, I … Continue reading »

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Dare to be Different

I love living outside the box. I’ve always had a mind of my own and a voice to match it. That means there are times when I am not the most popular but I can live with that because I … Continue reading »

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A PR Job Well Done: How Much Do We Both Invest?

When I first started working with Evan Mountain, owner of Fred Astaire Dance Studio in Bloomfield Hills, Michigan, he asked me to sign up for ballroom dance lessons so I could understand his customer experience. My initial reaction was, “You … Continue reading »

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Listen to the Messages – They’re Loud and Clear

At my company, we do a lot of different things to help our clients build business. A big one of course is media outreach, or in PR speak, media relations. So this month we have an inordinate amount of clients … Continue reading »

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The Love & Hate of Facebook

If I weren’t in marketing and public relations for a living, I’d drop off Facebook immediately. I’m not kidding. It’s a great tool for seeing and being seen, but it’s also a great place to stir up anxieties, competition and depression. … Continue reading »

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See & Be Seen

Tonight is the charity preview for the North American International Auto Show, Detroit’s big automotive splash. It’s a black-tie shindig that tons of my friends attend year after year, and even one good friend invited me and Dan to an … Continue reading »

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Tears at the Power Table

The topic was customer relations. The lights were dim and night had fallen on the streets outside. Light raindrops misted the air. Our wine glasses stayed full as the night deepened, and the conversation turned from one of stiff defensive … Continue reading »

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The More You’re Out There, The More You’re Out There

More and more, I am asked how people can build brand awareness, get speaking engagements, create a higher profile for the work they do. And my standard answer is, “The more you’re out there, the more you’re out there.” It’s … Continue reading »

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The Power of Choice

In preparing for this evening’s speaking engagement on Powerful Female Leadership, I’ve been reading all sorts of histories and stories about women in the workplace. It’s funny, the struggle for equality was at first a struggle to become men and … Continue reading »

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