Category Archives: Marketing

The Love & Hate of Facebook

If I weren’t in marketing and public relations for a living, I’d drop off Facebook immediately. I’m not kidding. It’s a great tool for seeing and being seen, but it’s also a great place to stir up anxieties, competition and depression. … Continue reading »

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See & Be Seen

Tonight is the charity preview for the North American International Auto Show, Detroit’s big automotive splash. It’s a black-tie shindig that tons of my friends attend year after year, and even one good friend invited me and Dan to an … Continue reading »

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Tears at the Power Table

The topic was customer relations. The lights were dim and night had fallen on the streets outside. Light raindrops misted the air. Our wine glasses stayed full as the night deepened, and the conversation turned from one of stiff defensive … Continue reading »

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The More You’re Out There, The More You’re Out There

More and more, I am asked how people can build brand awareness, get speaking engagements, create a higher profile for the work they do. And my standard answer is, “The more you’re out there, the more you’re out there.” It’s … Continue reading »

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The Power of Choice

In preparing for this evening’s speaking engagement on Powerful Female Leadership, I’ve been reading all sorts of histories and stories about women in the workplace. It’s funny, the struggle for equality was at first a struggle to become men and … Continue reading »

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Matchmaking in Business

Water glasses and coffees appeared on the table. We ordered salads and gluten-free pizzas and did the getting-to-know-you dance.  First, the conversation focused on business. What do you do? Here’s what we do. Any chance we can work together or refer … Continue reading »

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Anything Worthwhile Takes Time to Build

“You were right,” she said in the phone message. “You said I’d see things pick up steadily around 6 months, that one thing would lead to the next, and it is!”  The client – Alisa Peskin-Shepherd, a divorce attorney in … Continue reading »

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The Myth of the Veggie Burger

Last night I had a very mediocre veggie burger among very high-end conversation and companionship at Townhouse in Birmingham. My companions – Monica Mercer, Mary Griffin and Mara Moss – are favorite friends and talented women who just overflow with … Continue reading »

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Promoting Me – Being on the Other Side of Things

I’m nervous. This morning, I make my TV debut as a subject of interest rather than promoting subjects of interest. I will not be standing behind the camera giving the thumbs-up sign and a wide grin to a nervous client. … Continue reading »

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Brilliant Boniface

Every Memorial Day weekend for 14 years, thousands gather in front of St. Boniface Catholic Church in Edwardsville, Illinois, early Saturday morning for a race. Some run the 5K, others walk the 2-mile route. Kids, adults, men, women, everyone circles … Continue reading »

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