Category Archives: Marketing

Grassroots Marketing: Straight No Chaser

The first thing the guys from Straight No Chaser said on stage last night at their Detroit concert was to encourage the packed Masonic Temple crowd to take photos and videos of the concert and post them widely on social … Continue reading »

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The Last Workshop

Tonight is the last time my fall 2014 writers workshop will gather to share words, offer feedback and encouragement, and feel a part of something meaningful and focused. I have a surprise for each lovely participant as a tantalizing farewell … Continue reading »

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My Writers Workshop

They sat on chairs and couches in my living room, ready to read and hear feedback on their work. Their incredible work. Lines of prose and paragraphs that build to a story, to a peak, to a pinnacle, to a … Continue reading »

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Fine Print

The credit card charge was higher than I had expected, and so I called the company to find out what was up. “Oh, it’s in the contract you signed,” the phone representative said. Really? I saw $29.95 every three months, not … Continue reading »

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What Makes Something Go Viral?

Remember the way high school gossip traveled? You heard about someone breaking up with his girlfriend, or a girl that went too far with a guy, or someone who cheated on a test. Dirty little secrets whispered with a giggle … Continue reading »

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Saving Articles a.k.a. Steam on the Water

When I travel, I catch up on my magazines. I set out with a stack of tucked-away titles carefully pocketed in my carry-on, and I grab a coffee or a raw juice in the airport, settle into my airplane aisle … Continue reading »

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What It Means to be in the Relationship Business

I expect honesty. I expect goodness. I expect people to be kind and thoughtful and have good intentions. I assume the world is a good place and people are good at their core. And even when they behave badly, I … Continue reading »

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Dare to be Different

I love living outside the box. I’ve always had a mind of my own and a voice to match it. That means there are times when I am not the most popular but I can live with that because I … Continue reading »

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A PR Job Well Done: How Much Do We Both Invest?

When I first started working with Evan Mountain, owner of Fred Astaire Dance Studio in Bloomfield Hills, Michigan, he asked me to sign up for ballroom dance lessons so I could understand his customer experience. My initial reaction was, “You … Continue reading »

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Listen to the Messages – They’re Loud and Clear

At my company, we do a lot of different things to help our clients build business. A big one of course is media outreach, or in PR speak, media relations. So this month we have an inordinate amount of clients … Continue reading »

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